When Yadira and Julie came to me with their salsa dance lessons and speed-dating concept, I told them, "Say no more." With no budget, we set out to develop a micro-brand that would bring rhythm and connection to the East Bay.

The Salsa and Mingle logo was created using an Infinita Channel font treatment, and the brand identity was built around an existing Bauhaus-inspired digital asset collection designed by Margo Kazakova and licensed for commercial use through Creative Market.